News By/Courtesy: Suparba | 10 Sep 2018 10:43am IST

HIGHLIGHTS

  • Siddhi, an app launched by DestaGlobal, an agricultural business-to-business e-commerce company, in Mumbai, on July 1, is claiming to bring best services and benefits to the farmers and dealers.
  • The agriculture is one of the biggest industries of the country and this android-based app, available in English and Marathi, aims at getting the farmers best deals at the lowest price.
  • It is estimated that the farmers spend about $135 billion annually.

Siddhi, an app launched by DestaGlobal, an agricultural business-to-business e-commerce company, in Mumbai, on July 1, is claiming to bring best services and benefits to the farmers and dealers. The agriculture is one of the biggest industries of the country and this android-based app, available in English and Marathi, aims at getting the farmers best deals at the lowest price, on seeds, pesticides, fertilizers and machinery. It is estimated that the farmers spend about $135 billion annually. The firm believes that if it can give back even 3% back to them in form of discounts and reward points, nearly $2 billion dollars can be saved. This app, although limited to Maharashtra, help the farmers to track agricultural supplies from their homes rather than visiting different shops. The feature of reviewing goods and services also helps. The dealers will also be facilitated for their shops will be known and visited more often. As a result, their profits will swell. The team of DestaGlobal is currently working on adding more data and artificial intelligence to the app to help farmers know more about farming, thereby increasing the yield. They also plan to boost engagement with farmers via pictorials and videos. The farmers can also post videos to show new innovation or techniques, which along with the AI will help farmers greatly. DestaGlobal may also collaborate with Niti Aayog for sharing agricultural information. They are planning to expand and spread the app to Karnataka, Rajasthan, Uttar Pradesh, Andhra Pradesh and Telangana by tying up with other agri-companies to bring their farmers onto the platform at the lowest cost while planning to introduce a similar app for dealers. They are also contracting with a leading tractors firm and agrochemicals company.      

Section Editor: Priyanshu Gupta | 10 Sep 2018 11:01am IST


Tags : #India#Science & Techonology#App for agricultural sector

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