Netflix is celebrating the success of its original movie “Bird Box”. It thrilled when millions of people watched Sandra Bullock navigate a dystopian and deadly future in the movie. But the company is not thrilled about people who are walking, running and going down stairs blindfolded while responding to a challenge that originated online; the ill-advised #BirdBoxChallenge.
The movie characterizes Bullock as a mother protecting her children from an unseen challenge. If looked at by people, it makes people kill themselves. She tells her children to not to remove their blindfolds and movie has a scene wherein they are crossing a river in a rowboat with their eyes covered. Netflix has urged the people to not to take the “challenge”. People get hurt and there are videos of them hitting the walls and indulging in other unlawful behavior.
"Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,'' the company wrote on Twitter."We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes." Netflix told that the Bird Box has been streamed by more than 45 million accounts in the first seven days after its release, a record for any Netflix movie. The company's request came after the #BirdBoxChallenge began popping up online with videos of everything from a blindfolded toddler smacking into a wall to a man who appears to be driving and covering his eyes with his beanie hat.
Tags : #Netflix #BirdBox #Challenge #Begs #Not #Use #Engage