South Korean tech giant Samsung on Monday launched its Galaxy M smartphones in the country, a series that has been designed to ground up in India, as it looks to re-capture its pole position from rival Xiaomi. Samsung has launched two models - M20 and M10 - priced at ?7,990 onwards that will be available online from February 5. The hyper-competitive Indian smartphone market witnessed the fastest growth among major markets, expanding by 10 percent in 2018 over the previous year to over 145 million units, it added. The Chinese player had entered the Indian market through the online channel and has been focussed on aggressively expanding its offline presence over the last many months. The M10 features a 6.2-inch display, 3400 mAh battery and 13-megapixel+5MP rear and 5MP front camera. It will be available in 2GB RAM/16GB internal memory and 3GB RAM/32GB memory versions. The M20, on the other hand, includes a 6.3-inch display, 8MP front camera and 5,000 mAh battery. It will start taking steps this year to replace plastic packaging materials with paper and other environmentally sustainable elements, Samsung said. Asim Warsi, senior vice-president of Samsung India, said that Today's millennials want a smartphone that is lighting fast, runs longer and comes loaded with latest innovations. Meaningful innovation and customer-centric approach form a part of our very DNA and the new Galaxy M series is an embodiment of that commitment."
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