Patanjali, an organization which supports the concept of domestic products should be used and home currency should be in home. The export rate should be high in comparison to import rate, through which economy and currency value will be increased. So, if we follow this domestic product concept then that will be useful of our development only.
The organization was started in 2006 by Baba Ramdev and from last 2-3 years it is at highest peak points, it is only organization which gain profits after implementation of GST and registered 111% in 2016-2017.
Patanjali sells its products in every field like herbal products, natural pure products, cosmetics, cattle feed, bio fertilisers, packaged water, vegetables, dairy products, daily routine things and others.
Now they are introducing their latest venture in the field of apparel space, they are introducing mainly three main ranges under the brand name of “Paridhan”. The ranges are Sanskar for menswear, Aastha is a women’s brand and Livfit for Yoga dresses and sportswear. This is introduced by the founder with help of Haridwar based firm plans. This firm will open 100 outlets of Paridhab at the end it will be 500 shops. It will be introduced online also till 2020.
The main thing, Patanjali products are good and profitable because of its cheap in price and good in quality. It is according to the middle class of country, who covered most of the population in the country. That is why, it is the most beneficial and useful products and organization gained profit at higher level.