News By/Courtesy: Athul Joseph | 05 Jun 2020 19:47pm IST

HIGHLIGHTS

  • Fashion is now turning to a sustainable point of view
  • Several fashion giants have adopted eco-friendly measures
  • These changes may not provide a favourable outcome

The environmental impact on clothing is far greater than we think, the “sustainable” clothing bands try to promote their product by cutting down on synthetic fabrics like nylon, polyester acrylic, etc, and instead by using natural fibers such as wool, cotton, jute hemp, etc. But this "go green" shift is not always merry as to produce a natural line of clothing from a natural fiber, it needs to undergo a series of transformation process including multiple and advanced chemical procedure, manipulation and intensive manufacturing. Although they're supposed to biodegrade, several experiments have questioned the degree to which they do. Natural fibers can be preserved in certain environments over centuries, and even millennia. Where fibers are found to degrade, chemicals, for example from colorants, may be released into the atmosphere Natural textile fibers, when found in environmental samples, are often present at comparable concentration levels than their plastic alternative approach. And so little is understood about their effect on the climate. Therefore, natural fibers will present the same direct threat as plastic fibers, until they do biodegrade. And, compared to plastic fibers, the relationships between natural fibers and growing ones and common chemical pollutants and pathogens are not fully understood.

It is in this research sense that the promotion of alternate usage of fibers for fashion becomes troublesome. Movements to identify alternatives to synthetic materials, while well-intentioned, face significant risks of exacerbating the underestimated environmental effects of non-plastic particles. To assert that the purchase of "natural" can solve all these problems simplify the environmental crisis we face. Promoting different use of fibers, without fully understanding their environmental implications, suggests a disingenuous commitment to environmental operation. It incites buying "superficial green" that exploits a culture of anxiousness about plastics. They have a clear message: buy differently, buy "better," but just don't stop purchasing.

The role of fashion in the issue of plastic pollution has contributed to emotional headlines, where buying plastic-fibred garments has become highly moralized. Consumers are framed complicit in poisoning the coastal and marine life and food supply when buying plastic-fibred garments. These limited discourses shift responsibility to "buy natural" onto the customers. That being said, they do little to challenge equally the environmental and social ills of these natural fibers and the responsibilities of the retailers to them. Consequently, the increased availability of these "natural" fashion brands does not fundamentally challenge the most polluting logic of the industry – fast, continuous intake, and rapid routine toss away. This only enshrines a commodified purchasable form of environmental action-" natural buying. It stops the more fundamental reevaluation of the "business as usual" of fast fashion which we need to slow down.

 THIS ARTICLE DOES NOT INTEND TO HURT THE SENTIMENTS OF ANY INDIVIDUAL, COMMUNITY, SECT, OR RELIGION ETCETERA. THIS ARTICLE IS BASED PURELY ON THE AUTHOR'S PERSONAL VIEWS AND OPINIONS IN THE EXERCISE OF THE FUNDAMENTAL RIGHT GUARANTEED UNDER ARTICLE 19(1)(A) AND OTHER RELATED LAWS BEING FORCE IN INDIA, FOR THE TIME BEING. 

Section Editor: Pushpit Singh | 05 Jun 2020 20:00pm IST


Tags : Fashion eco-friendly

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