News By/Courtesy: Yash Keshari | 06 Jun 2020 20:04pm IST

HIGHLIGHTS

  • The so-called web shows, which, unfortunately, are not under the scope of censorship, are on a valiant run on the Internet.
  • The idea of unlimited access to a dynamic and growing library brings a subscriber to the video streaming platforms.
  • Many popular VOD platforms abide by the code of self-censorship.

The so-called web shows, which, unfortunately, are not under the scope of censorship, are on a valiant run on the Internet. They are becoming increasingly popular among teenagers because of their real-life thinkable content. The demand and popularity of the web shows have even forced popular actors and actresses to move forward and embrace this digital-in-hand cinema for their future and the entertainment of the masses.

As per statistics VOD will generate the US $36,913 million in the year 2020. It will also grow annually at the rate of 3.6% resulting in a market volume of US $42,569 million by 2024. Currently, user penetration is 3.2%, which will rise to 36.1% by 2024. The penetration rate in the age group of 18-24 years revealed to be 20.8%, and of 25-34 years to be 34.7% (1)

The idea of unlimited access to a dynamic and growing library brings a subscriber to the video streaming platforms. Moreover, the attractive rates these video streaming platforms offer compel an aspiring subscriber to join the platform. VOD platforms like NETFLIX and Prime Video are amongst the most popular platforms among the teens and youth these days, thanks to their world-class dynamic library to stream any movie and video. Disney+, which has also entered the competition in such respects has more to offer and has also entered this competition.

VOD – Affecting the minds

Throughout medieval times, the screenplay has affected the minds of the people and it still does, no matter what forms it takes. From stage play to VOD, humans unbelievably have covered a long distance with the help of technology and user demands. Many trends among the youth have been popularized by the cinema and now VOD is doing the same. The web series like The Witcher, Harley Quinn, The Haunting of the Hill House, Kobra Kai, Love, Death and Robots, and many more are among the most popular shows right now. (2) For the reference, this list is dynamic in itself and will change itself in the future. The Adventures of Super seven, The Guild, Dr. Horrible's Sing-Along Blog, Chop Socky Boom, and Thurston Web Series are among the best web shows of all time. (3)

These choices made by the youth and teenagers indicate that teenagers tend to watch those shows, which had, can, and will affect the lives of themselves on a large scale. Making advantages out of the statistics, the VOD platforms tend to show those shows which can stay in demand. The themes of these shows are ranging from horror, fantasy, love, drama, etc. The platforms are also trying to access the most vulnerable part of a teenager’s mind, which is ‘NUDITY’. The talk on this topic is considered to be a social taboo in most of the countries and utilizing this benefit coupled with non-censorship benefits VOD platforms are delivering those contents which cannot be made available to teenagers and youth through cinemas and television.

Censorship soon?

Many popular VOD platforms abide by the code of self-censorship which prohibits the content uploader to upload shows which are not in conformity of the code ethics of these platforms. Censorship on the VOD platforms is a debatable issue for another article but it is worth mentioning that in many countries it is still a debatable issue. The debate rests on the shoulder of those who do not watch, isn’t it?

Sources:

1. https://www.statista.com/outlook/201/100/video-on-demand/worldwide#market-users

2. https://www.imdb.com/search/keyword/?keywords=web-series

3. https://www.ranker.com/list/the-best-web-series/kel-varnsen

THIS ARTICLE DOES NOT INTEND TO HURT THE SENTIMENTS OF ANY INDIVIDUAL, COMMUNITY, SECT, OR RELIGION ETCETERA. THIS ARTICLE IS BASED PURELY ON THE AUTHOR'S PERSONAL VIEWS AND OPINIONS IN THE EXERCISE OF THE FUNDAMENTAL RIGHT GUARANTEED UNDER ARTICLE 19(1)(A) AND OTHER RELATED LAWS BEING FORCE IN INDIA, FOR THE TIME BEING. 

Section Editor: Pushpit Singh | 06 Jun 2020 23:06pm IST


Tags : Video-on-demand, Over-the-Top, Students, Youth, Teenagers, Youth

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