News By/Courtesy: Riddhima Kedia | 29 Jun 2020 19:17pm IST

HIGHLIGHTS

  • Starbucks will have discussions internally and with media partners and civil rights organizations to stop the spread of hate speech.
  • “We believe in bringing communities together, in person and online,” Starbucks said in a statement.
  • Starbucks is pausing advertising and it is not for joining the

STARBUCKS BECAME THE LATEST COMPANY TO BOYCOTT FACEBOOK

Starbucks Corporation, the famous American multinational chain of coffeehouses and roastery reserves, has officially announced to suspend advertising on social media platforms in response to hate speech. The company headquartered in Seattle, Washington will continue the “Pause” of advertising on all social media except only on YouTube, owned by Google. The coffee giant joins global brands including Coca-Cola, Diageo and Unilever have recently removed advertising from social platforms.

"We will pause advertising on all social media platforms while we continue discussions internally, with our media partners and with civil rights organizations in the effort to stop the spread of hate speech," the statement read.
It will continue to post on social media without paid promotion. It also said that though Starbucks is pausing advertising, it is not joining the “Stop Hate for Profit” boycott campaign. More than 160 companies, including Verizon Communications and Unilever Plc, signed on to stop buying ads on Facebook Inc, the world’s largest social media platform.

"We believe in bringing communities together, both in-person and online, and we stand against hate speech. We believe more must be done to create welcoming and inclusive online communities, and we believe both business leaders and policymakers need to come together to affect real change," Starbucks said in a statement. 

Coca-Cola Company, an American multinational beverage called for "greater accountability" from social media firms and mentioned that it will pause advertising on all social media platforms globally.
Unilever, a British-Dutch multinational consumer goods company said that it will take a halt from Twitter, Facebook, and Instagram advertising in the US "at least" throughout 2020.

On Friday, Facebook said that it would begin to label potentially harmful or misleading posts that have been left up for their news value. Founder Mark Zuckerberg said that Facebook will also ban advertisements containing claims "that people of a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status" are a threat to others.

The “Stop Hate for Profit” campaign was launched on Wednesday by advocacy groups including the Anti-Defamation League, the NAACP, and Color Of Change. It asks advertisers to pressure the tech giant to adopt stricter policies against racist and hateful content on its platforms by pausing all spending on advertising with the company for July.

Starbucks said that it would not join the #StopHateForProfit campaign. Starbucks joins Coca Cola in announcing an outright suspension on all social media advertising, while other companies have announced temporary bans on Facebook ads. Allegedly, more than 150 companies have paused advertising in support of #StopHateforProfit. Consumer News and Business Channel (CNBC) was told by the Coca-Cola company that its advertising suspension did not mean it was joining the campaign, despite being listed as a "participating business".

The campaign has provoked Mr. Zuckerberg to establish permanent civil rights "infrastructure" within Facebook; submitting to independent audits of identity-based hate and misinformation; finding and removing public and private groups publishing such content, and creating expert teams to review complaints.
In 2019, Facebook reported an increase of 27% in advertising revenue.

THIS ARTICLE DOES NOT INTEND TO HURT THE SENTIMENTS OF ANY INDIVIDUAL, COMMUNITY, SECT, OR RELIGION ETCETRA. THIS ARTICLE IS BASED PURELY ON THE AUTHOR'S PERSONAL VIEWS AND OPINIONS IN THE EXERCISE OF THE FUNDAMENTAL RIGHT GUARANTEED UNDER ARTICLE 19(1)(A) AND OTHER RELATED LAWS BEING FORCE IN INDIA FOR THE TIME BEING.

Section Editor: Pushpit Singh | 30 Jun 2020 7:53am IST


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