News By/Courtesy: Muskan Chanda | 27 Jul 2020 11:47am IST

HIGHLIGHTS

  • Mercedes sold more cars than BMW in the first half of 2020 in the US but Covid-19-related challenges remain a key concern.
  • Other reports have previously underlined that Mercedes is doing away with the entire C-Class lineup in the US.
  • Times are changing and Mercedes is also looking forward for the condition to normalize, to make an entry and playing it big in the electric vehicle space.

Mercedes sold more cars than BMW in the first half of 2020 in the US but COVID-19-related challenges remain a key concern.
With sales in the slow lane for Mercedes in the US due to ongoing Covid-19 pandemic that has worsened the condition of the economy of almost every country, the Germany auto giant is reportedly planning to cut back on several products on offer here with the C-Class being the most notable of the models being put to rest.
Several US media reports have been highlighting how Mercedes is on the verge of reducing its product offerings in the country with a recent report in Automotive news being the most specific. It mentions that Mercedes is downsizing models offered and that the coupe and convertibles under C-Class, S-Class and E-Class will face the ax. It also reported that the CLS Coupe and GT models could be taken off shelves.
Other reports have previously underlined that Mercedes is doing away with the entire C-Class lineup in the US.
While Mercedes has not put anything on record yet, the company - like many others - is wading through choppy waters in the US ever since the Covid-19 pandemic broke out. Even though the company outpaced German rival BMW, selling almost 18,000 more vehicles in the first half of 2020 in the US, the 14% plunge in sales has taken a toll.
Mercedes has benefited to some extent from the launch of new models like the facelifted GLE and GLC but Bloomberg reports that primary markets for luxury cars like New York, New Jersey, and California remain under COVID clouds which bodes badly for premium carmakers. Additionally, having an exhaustive product list in current times may be like dragging an injured leg through the battlefield.
Times are changing and Mercedes is also looking forward to the condition to normalize, to make an entry, and playing it big in the electric vehicle space. The EQS sedan could well be a game-changer in this regard and Mercedes claims it will have the longest range per charge than any other vehicle currently on roads.

 

This article does not intend to hurt the sentiments of any individual, community, sect, or religion etcetera. this article is based purely on the author's personal views and opinions in the exercise of the fundamental right guaranteed under Article 19(1)(a) and other related laws being a force in India, for the time being.

Section Editor: Pushpit Singh | 27 Jul 2020 19:42pm IST


Tags : #mercedes #automobilenews

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