News By/Courtesy: Sneha Suresh | 29 Jul 2020 11:44am IST


  • Blogging not just a passtime
  • What blogging can do for your business?
  • Rising popularity of Blogging

Blogging, which was once looked at as nothing more than a pastime, is now popular tool businesses are using to directly grow their bottom line and influence their popularity and image in their respective markets. It should be clear that blogs are popular, consumers like them and top marketing professionals believe they will play an even larger role in the coming years. So why is it that so many businesses are still hesitant to start a blog? Some of the more common responses are:

  • “My business is in a boring industry. It’ll bore anyone who reads the posts.”

  • “My business is local and homebound, so blogging won’t make a difference Why put the extra effort if it’s of no help?”

  • “I do not know enough or have enough expertise to write one.”

Now let’s take a look at why you should actually consider starting a blog for your business!\

1. Gets you more customers!

Now which business would say no to more growth, more customers? Your existence and presence get established, you can market your products and services, appeal to the readers and eventually, these readers transform into paying customers if you write em right!

2. Fuels Your Social Media Presence

Around 24 years back, Bill Gates made a daring prediction that content would be where the real money would be made on the internet. Flash forward to our current times, in our technology-driven lives, this statement couldn’t be any truer.

A blog and social media will go hand in hand. A direct link of content and information to your followers. A connection to your target audience.

It will make you smarter 

Unless you know have done a good amount of legitimate research on your industry, product, and service it’ll be hard for you survive, try writing about your business without knowing anything about it- it won’t happen, right?

My point exactly, the more you learn the more you can adapt and apply to get better.

Knowledge is power.

Encourages Interaction

About 30 years ago, brands made decisions and released products into the market but still survived. Now, why do you think that is?

The internet and tech weren’t as advanced, the conversation was very one-sided. Now it’s different. In real-time and in much more effective manners we can interact with the businesses. 

We can know what it is the customers want and we can ensure that’s what businesses deliver. The era of choosing out of no option is over. Now the power is with the people and blogging is a channel of communication we establish and will only bring you closer to your customers.

Blogging might be popularly known as a hobby but there’s no rule that these hobbies can’t become powerful tools that help and further our businesses. 
Blogging is a proven tool so take a chance and look at your options!
Blogging can become one of the best decisions you can take for your business but make sure you write em right!

This article does not intend to hurt the sentiments of any individual, community, sect, or religion etcetera. This article is based purely on the author’s personal opinion and views in the exercise of the Fundamental Rights guaranteed under Article 19(1)(A) and other related laws being enforced in India for the time being.

Section Editor: Pushpit Singh | 29 Jul 2020 22:14pm IST

Tags : blogs

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