News By/Courtesy: kriti kaushal | 04 Sep 2020 14:17pm IST

HIGHLIGHTS

  • Pubg
  • online gaming
  • This article does not intend to hurt the sentiments of any individual, community, sect, or religion etcetera. This article is based purely on the author’s personal views and opinions in the exercise o

Presently the spotlight is on Indian app-makers because of the ban on Chinese app including the most popular online mobile game PUBG. It is going to provide the best opportunity for Indian app-makers to shine brightly in the gaming market. The CEO of the all India gaming federation, Roland landers says that the ban will not just safeguard the interest of Indian mobile and internet user but will also be offering a great opportunity for the indigenous homegrown game development studios and he even said that he is confident that games like a rogue heist, a multiplayer online shooter game designed and developed entirely in India and many other similar ones will fill the gap of these Chinese apps.

 

 Today India has around 400 gaming startups. Among 300 plus million online gamers in India, there is an estimate that 85% of them are mobile gamers. Indian companies will not just only gain market share by drawing these games but will also increase their valuations. In our country the gaming industry is nascent and even though opportunity exists, non-Chinese global companies can be tough competition. There is an opportunity for the Indian app makers but they also need to assure that Japanese, European or American companies do not capture it. The investors look at the quality and the user retention in order to bump off the valuations of any gaming app.

 

The CEO of Indian gaming league, Yash Paryani says that even though it seems like it is a loss to the e-sports community but there are still plenty of games which can fill the void of PUBG and IGL which has started capitalizing on the recent surge of demand. He also commented that for time being we will observe the PUBG influences and players switching to other games to make a living. It may be a setback for them but eventually, the audience will respond to the change.

 

Currently, there will be only five to ten per cent impact on the Chinese revenue but as India is a fastest growing gaming market and will have a future growth such presence will automatically have an impact on the Chinese gaming market. Talking about tik tok, which was the worst impacted app in India which had seen 2.1 billion downloads between Android and IOS of which 13.3% or 611 million were in India which was the highest in the world.

 

This article does not intend to hurt the sentiments of any individual, community, sect, or religion, etcetera. This article is based purely on the author’s personal opinion and views in the exercise of the Fundamental Rights guaranteed under Article 19(1)(A) and other related laws being enforced in India for the time being.

Section Editor: Pushpit Singh | 05 Sep 2020 17:59pm IST


Tags : pubg ban , india, indian app makers, boycott china

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