News By/Courtesy: Lia Jils | 02 Oct 2020 12:04pm IST

HIGHLIGHTS

  • Blogging serves as the base for all other digital outlets.
  • Paid advertising and social media marketing leads to huge success for your business.
  • Prioritize quality, frequency,consistency for your blog posts.

To achieve success in business in today's world, working hard through social platforms is very important. Paid advertising gives immediate results. It all starts with a website blog. Blogging is a base for digital outlets. They provide content for social media, newsletters, and other websites. All the businesses save their information relating to their products, service information in webpages. There are many ways to make blogging works:

  1. Focus on reader needs, not your service or product

Blogs should add value to the reader through education or entertainment and not fill the pages with business blogs or service products. The best way to do this is to solve problems and questions of the clients.

2. Optimize for search

Should focus on keyword research using various keyword research tools. Optimize the blog post with target keywords.

3. Write an attention-grabbing headline.

Headlines should be catchy. They should increase the curiosity of the reader. Titles should have 60 characters maximum. Trying A/B testing on various headlines and the results can be shocking. 

4. Prioritize quality, frequency, consistency

Blog posts should undergo a strict editing process. Misinformation and grammatical errors will reduce the readers or prospects as they will be looking somewhere else. Frequency is also important. Doing 15 per week is better than doing three blog posts per month. At the same time posting blogs live at the same time every week shows organizational skills, and helps to build consistency on social media platforms and newsletters.

5. Include one clear CTA

CTA means one clear call to action. If we are searching newsletter signups using CTA would be good. If one has more than one clear CTA people get confused. An advantage of frequent blogging is that you can share different CTA's and try matching CTA with the content presented.

6. Attribute key influencers

 Attribute to your influencers, especially the latest information available from those influencers. It creates an image that you can about the industry and is educating yourself for providing most of the value. It can also lead to viral attention seeking post if an influencer sees it and shares through his or her channels.

7. Engage through social and newsletters

It is not easy to increase viewers for your blog without a huge following or strong SEO. Sharing the latest posts on social media and monthly newsletters is important. This creates value.

8. Do your research before outsourcing

 Many content writing agencies exist but clear research is important. Ask samples before committing to the work.

 

 

This article does not intend to hurt the sentiments of any individual, community, sect, or religion, etcetera. This article is based purely on the author’s personal opinion and views in the exercise of the Fundamental Rights guaranteed under Article 19(1)(A) and other related laws being enforced in India for the time being.

Section Editor: Pushpit Singh | 03 Oct 2020 10:48am IST


Tags : #blog #business

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