News By/Courtesy: Kasturi Nandi | 21 Oct 2020 14:51pm IST


  • Implementation of Social and Trending
  • Implementation of Social and trending
  • Implementation of Social and Trending

Social and Trending

        Social media has managed to become an integral part of our lives in a short time. What started as a medium to stay in touch with friends and family, soon become a channel for brands and businesses to connect with their target audience through well-crafted social media strategies.

        With the rapid growth of this medium, numerous social media trends have emerged and evolved over the years. Adapting to these new and upcoming trends is what helps businesses keep abreast of the fierce competition. With a majority of social media experts asking to focus brands on video marketing for a while now, there was no doubt that live videos on social media are going to gain much popularity. Brands are now exploring live videos frequently to connect with their customers for chit-chats.

        Surprisingly, the popularity of live videos has surpassed the demand for video content too. There has also been a surge in bringing celebrities and renowned personalities on live chat by various brands and creating opportunities for people to bond with their favorite celebs or role models. If ephemeral content sounds new to you, you might better understand the term with the reference to social media. We are talking about the trending short-duration content that disappears within 24 hours of posting the Facebook, Instagram stories.

        Stories are fun, engaging, and keep people on their toes, quite literally. Brands are experimenting a lot with the story features on Facebook Instagram site to give their customers a sneak pick into the world.


This article does not intend to hurt the sentiments of any individual, community, sect, or religion, etcetera. This article is based purely on the author’s personal opinion and views in the exercise of the Fundamental Rights guaranteed under Article 19(1)(A) and other related laws being enforced in India for the time being.

Section Editor: Pushpit Singh | 22 Oct 2020 17:34pm IST

Tags : Social and Trending

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