News By/Courtesy: G Kusuma | 22 Jan 2021 16:16pm IST

HIGHLIGHTS

  • Podcast refers to a series of audio digital files created in an episodic format
  • Podcasts have stories, information, fiction, comedy, religion, news, and other contents within their purview
  • Podcasts are user driven, cost effective and simple

The term podcast is a combination of two words that is pod and cast from broadcast, it is also called netcast. Podcasting is looked at as an area for experimentation, it has been a source where all kinds of content are accepted and adored. Podcast refers to a series of audio digital files created in an episodic format. Podcasts can be downloaded by subscribing to the platforms offering them, they provide updated content. Podcasts can be on various themes and spread across varied perspectives. The idea of a podcast on the internet has become a source of entertainment over a period of time; the greatest advantage of podcasts is that they are an easy, simple, and cost-effective source. Podcasts have stories, information, fiction, comedy, religion, news, and other contents within their purview. "Aaj barish ke mausam Mei chaliye ek kahani sunte hai"- playing on your car or through our phone is a podcast. There can be audio or video podcasting, but most of that we hear today around us is audio podcasting. It is preferably predicted that the industry shall experience a boom in the year 2021; in the year 2019 podcast industry observed a breakout into the world and from then on has been an appealing medium for delivery and education. The market has a wide range of Apps providing podcasting content such as Spotify, Wynk, Apple Music, Amazon Music, sound cloud, Pandora, etc. One can host and also provide content through Podbean, Transistor & stream by Google podcast, I-heart, etc. The best feature of this platform is the user-driven approach or simply how audience catering services are providing, they create atmosphere and then cling on to it- to engage the listeners. Podcasts tend to have better content quality due to its individual creativity base and attract end-customers in a smarter way. Major companies have observed that podcasts have various advantages such as its help in search by voice on Google, increasing acceptability of ads, blooming marketing source, a place for new niches, using technology in ad formatting, etc The reasons for the growth of podcasts are an increase in the use of smart phones and online media, the three important things of a podcast are its identifiability, stackability, and shareability.[i] Some of the Indian podcasts that have been very famous include akashvani, audio gyan, baalgatha, books that speak, culture chaos, kahani suno, lehren diaries, and others. Hence, podcasting spans over larger domains and attracts individuals over their interest-specific areas-As they tend to "quench the thirst of listeners and complement to their quick-hit social media habits."[ii] 

 

This Article Does Not Intend To Hurt The Sentiments Of Any Individual Community, Sect, Or Religion Etcetera. This Article Is Based Purely On The Authors Personal Views And Opinions In The Exercise Of The Fundamental Right Guaranteed Under Article 19(1)(A) And Other Related Laws Being Force In India, For The Time Being.

Section Editor: Pushpit Singh | 23 Jan 2021 8:41am IST


Tags : #Podcasting in social media # podcast marketing #Audio medium user driver communication

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