News By/Courtesy: AKSHITA PHUTELA | 06 Jul 2020 16:09pm IST

All set for virtual fashion weeks this summer, this pandemic has brought new challenges for designers and their teams to overcome economic depression.

Recent announcements from Fédération de la Haute Couture et de la Mode (FHCM) and Camera Della Moda confirmed the revival of physical runway come fall.

Until then designers are trying to find new ways to showcase their collection through digital platforms by holding digital fashion weeks this season.

The British Fashion Council was first to adopt an online platform to showcase their talent in earlier June, "by creating the cultural fashion week platform we are adapting digital innovations to best with our needs today and something to build on as a global showcase for future," Caroline Rush the Chief Executive of British Fashion Council said in a press release.

From July 6 to 8 in Paris FHCM will host their first-ever Virtual fashion week.

"Digital is part of the shape of fashion to come and we will take it as an opportunity for in innovation to complement tradition," said Ralph Toledano president of FHCM.

Italy's Camera Della Moda team similarly announced cyber focus men's and women's fashion format with new July dates from 14 to 17 title 'Milano fashion week digital'.

"Everybody can decide their message the advantages that in a digital world you are completely free you find your way of expression we said to everybody you have for 1 minute to 15 minutes and you decide what you want to show," Carlo Caps, the president of Camera Della Moda, told vogue.

Through this digital platform the brands can reach and connect with a large number of population can express ideas more accurately, social platforms give freedom to express what a person truly desire to. And they are also cost-effective.

“THIS ARTICLE DOES NOT INTEND TO HURT THE SENTIMENTS OF ANY INDIVIDUAL, COMMUNITY, SECT, OR RELIGION ETCETERA. THIS ARTICLE IS BASED PURELY ON THE AUTHOR'S PERSONAL VIEWS AND OPINIONS IN THE EXERCISE OF THE FUNDAMENTAL RIGHT GUARANTEED UNDER ARTICLE 19(1)(A) AND OTHER RELATED LAWS BEING FORCE IN INDIA, FOR THE TIME BEING.”

Section Editor: Pushpit Singh | 06 Jul 2020 16:16pm IST


Tags : #fashion #lifestyle #fashionweek #digital #virtualfashionweek

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