There is no rejection that there was a tide of Hindutva, immense nationalism and his own luminary vogue. Majority would like to decrease the ratification to these things. However, to disregard the input of politics of well-being in his humongous victory would be false and deceiving. He travelled through the interior regions of Hindi heartland before the outcome on 23rd May. It was impractical to not hear the praise of Pradhan Mantri Ujjwala yojana, Pradhan Mantri Awaas Yojana and Swachh Bharat Abhiyan, mainly in rural regions where opposition contemplated to make invasion using agrarian catastrophe and lack of jobs.
Narendra Modi met families who gained from these projects. He met those citizens who are waiting for the projects to reach them. Significantly, those who have not still availed the schemes know that it has extended to their neighborhoods. BJP has imparted the projects better than they have enacted them, creating the outlook among rural citizens that they are not far from being its benefits. In short, the Congress party could not generate a news around its welfare projects. The party supreme declared NYAY which pointed to meet the yardstick income of Rs. 12,000 per household per month. But the needed beneficiaries were not even having knowledge about it.
A crucial part of triumph of BJP’s scheme lies in the party’s conveyance expertise that produced consciousness of the project’s existence. On top of that, Modi through his radio show Mann ki Baat which is quite popular constantly aware the people about the schemes.